Advances in Business, Operations, and Product Analytics: by Matthew J. Drake

By Matthew J. Drake

If you are trying to grasp company analytics, case experiences provide worthy aid: they disclose you to the full decision-making approach, aiding you perform an energetic function in either appearing research and utilizing its output to suggest optimum judgements. Now, drawing on his broad instructing and consulting adventure, Prof. Matthew Drake has created the precise new casebook for all analytics scholars and practitioners.


Drake, writer of the widely-praised Applied enterprise Analytics Casebook, now offers a suite of up to date instances which are longer and extra specified than these mostly awarded in undergraduate texts, yet concise and centred adequate to study in one lecture room consultation. prepared via analytical approach, Advances in company, Operations, and Product Analytics covers:

  • Descriptive analytics: descriptive records, sampling/inferential statistics, statistical qc, and probability
  • Predictive analytics: forecasting, call for handling, facts and textual content mining
  • Prescriptive analytics: optimization-based modeling, simulation-based modeling, determination research, and multi-criteria determination making
  • Industry-specific analytics: HR and managerial analytics, monetary analytics, and healthcare/life sciences

In addition to practitioners, this casebook can be specially helpful to scholars and school in undergraduate and masters' classes that conceal issues in company analytics, and classes utilizing analytics to precise industries corresponding to healthcare, or particular company services equivalent to marketing.

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