Data Mining Cookbook: Modeling Data for Marketing, Risk, and by Olivia Parr Rud

By Olivia Parr Rud

Increase earnings and decrease expenses through the use of this number of types of the main frequently asked info mining questions

In order to discover new how one can enhance buyer revenues and help, and in addition to deal with danger, enterprise managers needs to be in a position to mine corporation databases. This e-book presents a step by step advisor to making and enforcing versions of the main frequently asked info mining questions. Readers will the best way to organize facts to mine, and advance actual facts mining questions. the writer, who has over ten years of information mining event, additionally presents genuine proven versions of particular facts mining questions for advertising, revenues, customer support and retention, and danger administration. A CD-ROM, bought individually, presents those types for reader use.

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