Oktoberfest München. The world's largest public event by Nico Schulenkorf

By Nico Schulenkorf

Seminar paper from the 12 months 2005 within the topic company economics - common, grade: 1,0, collage of know-how, Sydney (School of relaxation, game and Tourism), direction: occasion administration, 20 entries within the bibliography, language: English, summary: this situation examine examines the present administration practices of the Oktoberfest and makes a speciality of the co-operation among its organisational physique, the Munich vacationer place of work, and the main influential stakeholders. by means of analysing the interior and exterior assets and competences of all engaging our bodies, the puzzle that's the occasion surroundings might be solved and transferred right into a entire occasion photo. Literature studies, secondary info from Oktoberfest surveys and in-depth specialist interviews help the arguments provided within the report.

One of the main extraordinary features of the Oktoberfest is that regardless of no advertising and marketing or sponsorship actions, this mega occasion has constantly been winning and economically sturdy. This paper discusses the general monetary merits which are accomplished during the shut hyperlink of the pageant with the tourism region, which leads to elevated source of revenue for the host community.

In order to guage the good fortune of the beer pageant in additional element, targeted awareness is given to a few of the reasonably priced, political, social, actual and environmental features that are impacted via the Oktoberfest. Shared studies among nationwide and overseas viewers and the development of group satisfaction are examples of social affects; superior transportation and environmental knowledge impression the actual facet; overseas status and profile effect on the political point while elevated vacationer visits and task construction effect at a cheap level.

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