Sport Business Analytics: Using Data to Increase Revenue and by C. Keith Harrison,Scott Bukstein

By C. Keith Harrison,Scott Bukstein

Developing and enforcing a scientific analytics approach can lead to a sustainable aggressive virtue in the recreation company undefined. This well timed and correct booklet presents useful techniques to assemble info after which convert that information into significant, value-added details and actionable insights. Its fundamental goal is to aid recreation enterprise corporations make the most of data-driven decision-making to generate optimum profit from such components as price tag revenues and company partnerships. hence, the ebook contains in-depth case reports from such prime activities enterprises because the Orlando Magic, Tampa Bay Buccaneers, Duke college, and the Aspire Group.

The center goal of activity enterprise analytics is to transform uncooked info into info that allows recreation enterprise pros to make strategic company judgements that lead to greater corporation monetary functionality and a measurable and sustainable aggressive virtue. Readers will find out about the function of huge facts and analytics in:

  • Ticket pricing

  • Season price tag member retention

  • Fan engagement

  • Sponsorship valuation

  • Customer courting management

  • Digital marketing

  • Market research

  • Data visualization.

This e-book examines alterations within the ticketing market and spotlights leading edge ticketing innovations utilized in quite a few activity enterprises. It exhibits the way to have interaction fanatics with social media and electronic analytics, offers strategies to investigate engagement and advertising and marketing concepts, and explains easy methods to make the most of analytics to leverage fan engagement to augment profit for activity organizations.

Filled with insightful case reports, this booklet advantages either activities company execs and scholars. The concluding bankruptcy on educating activity analytics additional complements its worth to academics.

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