Statistical Modeling and Analysis for Database Marketing: by Bruce Ratner

By Bruce Ratner

This specialist compilation provides a set of winning database advertising methodologies for large facts. It deals options to universal difficulties within the database advertising undefined, targeting the desires of knowledge analysts and knowledge miners. The quantitative innovations defined marry conventional statistical methodologies with new computer studying equipment. The booklet examines 3 thoughts in version review: conventional decile research; precision; and separability. It additionally explores state-of-the-art concepts, together with genetic clever hybrid versions. through following the step by step techniques specific within the textual content, database advertising and marketing execs can tips on how to observe the right kind statistical innovations to any database advertising challenge.

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