The Economics of Professional Road Cycling (Sports by Daam Van Reeth,Daniel J. Larson

By Daam Van Reeth,Daniel J. Larson

during the last decade, a turning out to be physique of educational literature at the economics of highway biking has been accumulated. This e-book is the 1st quantity to collect a majority of the educational examine and data at the economics and administration highway biking. every one bankruptcy treats a selected financial point of the game, from organizational constitution to advertising, exertions, video game idea, and aggressive stability.  By discussing the prevailing study and complementing it with the most recent ideas, principles and knowledge on specialist street biking, this ebook units an schedule for additional educational learn whereas supplying insights for all stakeholders in biking: governments, cycling's governing our bodies, crew managers, race organizers, sponsors, media. in addition, the original features of the game of biking explored inside this article tell broader administration and business association learn, as they expand analyses of crew hard work, broadcast profit new release, and sponsorship financing types. This publication is both of curiosity to educational researchers, scholars learning activities economics, and coverage makers, akin to race organizers, group managers, and sponsors.

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